If You Fear Something, You'll See Something

When the Republican National Convention was heading to New York City in 2004, the MTA ramped up its post-9/11 anti-terrorism campaign, plastering the subway system with posters that read “If You See Something, Say Something,” and playing audio recordings encouraging riders to be on their guard for “suspicious” activity. In response to the fear-mongering, and concerned by the ways certain people were seen as more suspicious than others, Fulana created an alternative poster, flyer, and t-shirt campaign: “If You Fear Something, You’ll See Something.” (In Spanish, “Si temes algo, verás algo.”)

MTA “If You See Something, Say Something” poster in the subway, 2004.

On the original Fulana website in 2004-05, viewers were encouraged to download, print, and distribute the flyers themselves.

Flyers in the “Take One” slots on a subway platform, NYC 2004,