origins

Fulana is a media collective in that emerged as the vision-fusion of four New York-based Latina artists joined by a love of video and satire, a critical gaze, a bilingual sense of humor and —most of all— a shared desire to create art within a collaborative onda. So we put our Spanglish brains together, drank some coffee, and founded Fulana in 2000. Through parody and satire, we explore themes that are relevant to Latino cultures in the U.S., delving into the nuances that bind our experiences, experimenting with strategies to make visible what we're so often made to read between the lines. Our work, whose aesthetic ranges from cable-access kitsch to Telemundo tinsel, consists mainly of mock television commercials, music videos and print advertisements. Focusing on popular culture, we respond to the ways ideologies and identities are marketed to us, sold to us—and how we sell ourselves—through the mass media. The four founding members write, direct, perform, and produce Fulana’s videos, which have been exhibited internationally in festivals, institutions, and art galleries, including the 2009 Havana Biennial, Exit Art in New York City, Galería de la Raza in San Francisco, Museo de Arte Contemporáneo (MACO) in Oaxaca, Centro Cultural de Recoleta in Buenos Aires, and Centro Itaú Cultural in São Paulo. The projects are available online through fulana.org, Facebook, YouTube, and MySpace, and they are also historically preserved in the permanent collections of the Centro Cultural Pablo de la Torriente Brau in Havana, Cuba, and the Hemispheric Institute Digital Video Library at New York University. Encouraging young people to express themselves through parody, Fulana teaches workshops at Universities across the United States, such as Yale University, Dartmouth College, New York University, American University, and Rutgers.

Las chicas superfulanosas son:

fulana photo

(Fulana in 2002, from left to right)
lisandra ramos-grullón, a dominicana from quisqueya heights;
cristina ibarra, a chicana tejana from el paso;
andrea thome, a chiletica from madison; and
marlène ramírez-cancio, a boricua from la isla.



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Fulana is a media collective in that emerged as the vision-fusion of four New York-based Latina artists joined by a love of video and satire, a critical gaze, a bilingual sense of humor and —most of all— a shared desire to create art within a collaborative onda. So we put our Spanglish brains together, drank some coffee, and founded Fulana in 2000. Through parody and satire, we explore themes that are relevant to Latino cultures in the U.S., delving into the nuances that bind our experiences, experimenting with strategies to make visible what we're so often made to read between the lines. Our work, whose aesthetic ranges from cable-access kitsch to Telemundo tinsel, consists mainly of mock television commercials, music videos and print advertisements. Focusing on popular culture, we respond to the ways ideologies and identities are marketed to us, sold to us—and how we sell ourselves—through the mass media. The four founding members write, direct, perform, and produce Fulana’s videos, which have been exhibited internationally in festivals, institutions, and art galleries, including the 2009 Havana Biennial, Exit Art in New York City, Galería de la Raza in San Francisco, Museo de Arte Contemporáneo (MACO) in Oaxaca, Centro Cultural de Recoleta in Buenos Aires, and Centro Itaú Cultural in São Paulo. The projects are available online through fulana.org, Facebook, YouTube, and MySpace, and they are also historically preserved in the permanent collections of the Centro Cultural Pablo de la Torriente Brau in Havana, Cuba, and the Hemispheric Institute Digital Video Library at New York University. Encouraging young people to express themselves through parody, Fulana teaches workshops at Universities across the United States, such as Yale University, Dartmouth College, New York University, American University, and Rutgers. (Fulana in 2002, from left to right) lisandra ramos-grullón, a dominicana from quisqueya heights; cristina ibarra, a chicana tejana from el paso; andrea thome, a chiletica from madison; and marlène ramírez-cancio, a boricua from la isla.